About Us
Hi, I'm Kerri!
Hello! My name is Kerri Costarella, and I own Aba Daba Party Rentals. I run the company with the support of my husband, John, and our two daughters, Raegan and Kennedy. My heart for ADPR is that your event would be spectacular and memorable, without all the hassle and complexity of solo party planning. ADPR can come alongside you and take care of all the equipment details so that you can spend the day of your event making memories and having fun, rather than worrying about having enough chairs.
Aba Daba
Aba Daba, as a business, dates back to 1958 and my grandfather, Gene Blackwell. I called him Papa. Papa was the most industrious and passionate businessman, and he loved his business almost as much as he loved his family. He built Aba Daba from the ground up as an equipment rental business that could provide everything from backhoes to chairs to generators. Aba Daba was our family business for three generations, and I grew up watching and learning from my dad, Dale Blackwell, and my Step-Mom, Victoria Blackwell, who taught me everything I know. I started out washing dishes when they came back from events, and going with my dad to home and garden shows to promote Aba Daba from all sides. When I grew up, we traveled extensively to American Rental Association and California Rental Association shows. This is a company that is near and dear to my heart. The business thrived, and we proudly served the Sacramento area for decades.
Transition
Aba Daba Rents took off in the late 80's, early 90's when my Dad, Dale, and stepmom Victoria became a trusted name in our community. Following my father's passing in 2020 and Victoria wanting to retire in 2024, the equipment division was sold, and we split off in 2024. I proudly continued the party-rental side of the business under a new name, Aba Daba Party Rentals. We remain committed to the service and values our customers have trusted for generations.
Events Simplified
I hope you will partner with us to provide the equipment for your next wedding, birthday party, anniversary, family reunion, backyard BBQ bash, or any other celebration that you can dream up. We are a true family business and take pride in every event and every interaction we have with our community. ADPR will make sure that your time as a host is smooth and stress-free, and that your event is simplified!